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Uncovering the Destructive Strategy of Anti-Christian Writers on Popular Medium.com

The truth behind the numbers on the platform in the Religious space.

This article intends to expose the true use of keywords such as “Christianity” on the Medium.com platform. Anti-Christian writers are trolling for converts and with ongoing disillusionment with the church and the Bible, there are sadly many to be found.

Who am I Writing To

There are five types of people reading this article. (1) First are those who don’t even know what Medium is but… please stick with me… it will be enlightening. (2) Next, if you are a frequent Christian Medium reader/writer there is no need to read this post. You already are well aware of what is “exposed” in this post. However, please consider passing it on to those you might know in groups one and three. (3) There are new Biblical Christian Medium readers and writers who are wondering what is going on. You are likely disheartened and feel the Religious space is contaminated. I hope you will hang on and be salt and light, a beacon in a dark place (Matt. 5:13-16). (4) Sadly, too many writers are thriving in Christian deconstruction and heresy that will not appreciate being exposed. To these writers, I respectfully offer a warning from God’s word…(James 3:1). (5) Finally, given the number of references to Medium.com, I would expect this article to be flagged by the in-house staff for review. A careful reading will confirm that Medium.com itself is not at issue. However…

it will be interesting to see if this post gets boosted, throttled or blocked entirely.

A Caution 

Though unintended, this post will likely be seen as inflammatory to some who have a different worldview. The platform automatically notifies those whose article titles are referenced by another author. I apologize in advance if I have mischaracterized any of the examples listed below. Our Core Statement of Faith (see detail) is the framework from which this article is written. 

How Big is Medium

Medium.com does not publish its current stats. However, they claimed in 2022 to have had an average of “100 million people connect and share their wisdom on Medium every month” (detail here). The average number of hours Medium users spend reading articles monthly was 4.5 million back in 2016 (details here). Medium is far and away the largest blog site in the world, covering hundreds of topics. By comparison, Substack had only 40.4k/month in article views as recently as four months ago. 

Since so many people have turned away from conventional news sources, digital platforms have continued to explode in popularity. Medium dwarfs, by many multiples, the next largest written-based blogging platform. It offers considerable freedom for writers to express opinions without being “canceled”. Further, because of Medium’s size, quality of articles, and the quickness with which writers produce copy on evolving topics, Google’s ranking, published under the Medium.com platform, enjoys relatively high exposure on first-page search results. The combination of writer freedom and broad readership and feedback comments has made the platform unrivaled as a blogging platform.

It is from this perspective that Medium has become a battlefield for the hearts and souls of its readers in the subset of Religion. 

Does Medium Have a Bias?

Medium is first and foremost a business, with a desire to grow and be increasingly profitable. Currently, there is no advertising on the site. Its business model is based on the number of memberships which are only $5/month for unlimited use. Further, Medium reinforces quality articles by rewarding writers based on the amount of time spent by members reading their work. Therefore, what promotes readership/membership gets emphasized. Medium does have both overt and covert algorithms and publications (just like Facebook, X, TikTok, etc.) that promote and demote various topics, and likely, individuals. Perhaps some of that “flexing” has a liberal bias from in-house editors. However, more likely, Medium is simply delivering what its readers are looking for. If the audience is more liberal, it’s logical to assume the platform will lean in that direction.

According to Media Bias Fact Check (details here), Medium.com is viewed as “Left-Center”. Below are three bullet-point direct quotes from a balanced, 2021 article (here). It should be noted that Colin Kaepernick is a board member. Further, Hillary Clinton, Bernie Sanders, and Barack Obama “publish extensively on Medium”.  

  • “Medium does have a left-leaning bias, but only among their in-house content. Among the user-generated content, it’s still a free-for-all and they allow free-speech to reign.
  • There is no problem with fake news on Medium.
  • Medium’s credibility remains high as a platform just because of how much money they pump into well-researched content, as well as how many famous politicians and celebrities use Medium as a home for their blog articles.”

I would respectfully challenge the first point from this writer since, again, in-house Medium staff can discretely emphasize and deemphasize using adjustable algorithms. Regardless of a potential left-leaning or right-leaning predisposition, there is a bias in the use of specific keywords on the part of Medium.com writers in the Religious space.

Key Words Don’t Tell the Story

For those unfamiliar with the platform, when articles are published, the author can assign up to five keywords to each article. These five words are very strategic in determining Medium’s search results for its readers, both on an active and passive basis. More to the point, the platform provides authors with the ability to determine which keywords are most popular as one assigns those keywords to a given article. As it relates to keywords in the Religious space, below are some of the more frequently used keywords intended to attract readership. Note that they are listed in descending order of frequency of use. 

  • Spirituality – 201k
  • Christianity – 156k
  • Religion – 91k
  • God – 55k
  • Jesus – 50k
  • Bible – 43k
  • Church – 16.7k
  • Christian – 14.5k 
  • Devotional – 10.5k
  • Heaven – 3.4k
  • Demons – 2.2k
  • Salvation – 2.8k
  • Hell – 1.6k
  • Deconstruction – 1.2k
  • Satan – 833
  • Lord – 591
  • Atheist – 548
  • Agnostic – 206

It is dangerous to make too many generalizations based on the popularity of various keywords… and that reality is largely the point of this article. 

However, the following might be points for reflection.

  • Note that “Spirituality” ranks well above most of the other keywords. The likely reason for that high standing does not come from Christians using the term. Consider that if a Christian writer had only 5 words to use to attract readers, “Spirituality” would rarely be squeezed in over “Bible”, “God”, “Jesus”, “Lord”, “Church”, “Devotional”, “Christian”, “Christianity”, plus a keyword or two on the specific topic being discussed in the article. Instead, the use of “Spirituality” comes from its more contemporary and broader use, referring to the supernatural in general. That ranges from the satanic (from a Biblical Christian perspective) to those who want to express their opposition to any form of traditional religion.
  • The relatively anemic frequency of the words “Lord”, “Hell”, “Salvation”, and “Heaven” provide insight into the true focus of the majority of writers in the religious space.
  • Words like “Satan” and “Demons” are not seen as popular topics for either readers or writers. That would suggest that the overtly evil side of the supernatural is being ignored. However, it does not mean the covert side has the same standing.
  • “Atheist” and “Agnostic” are seldom listed as keywords. They fill Medium.com but, it would seem, that identifying oneself as such holds no advantage in reader searches. 
  • Note the very limited use of the word “Deconstruction”, 1.2k vs. the word “Christianity”. 156k. As with the other anti-Christian words at the bottom of the list above, “Deconstruction” as a keyword does not draw a crowd. The fact that it is a very popular topic (see below) does not show up in its use as a keyword.

The Numbers at Face Value

Given the very limited use of “Hell”, “Satan”, “Demons”, “Deconstruction”, “Atheist”, and “Agnostic” which averages only 350 keywords used vs. “Spirituality”, “Christianity”, “God”, “Jesus”, and, “Bible” which averages 75,500 keywords, a Biblical Christian would likely be very encouraged. Readers and writers on the platform would seem to be focused on a Christian worldview as opposed to more secular, deconstructive, and demonic topics. 

However, the relative weight of keyword use in articles does not tell the whole story, a fact that anyone in this writing space unquestionably knows. 

Behind the Numbers

What would be the reason why the keywords “Christian” and “Devotion” are in the 10-15k range, yet “Christianity” stands at 156k? Is “Spirituality” and “Christianity” perhaps being used by some who are trying to attract “Christians”, but are not Christians, or at least Biblical Christians themselves?

One of the largest publications in the religious space regularly promotes its false theology of deconstructionism and has 4.8k followers. The primary author and founder of that publication personally has 40k followers. As an editor of other very popular and prolific writers on his publication, he instructs them to use the keywords “Christianity” and “Spirituality” in their published articles. Additional popular keywords for his authors include “Religion”, “Jesus”, and “Church”. 

One of the largest single authors in the religious space has a following of 124k. After commenting negatively on one of his articles a couple of years ago, he blasted me with a rant of expletives and then blocked me from his work. He writes regularly with the keywords “Christianity” and “Religion”. 

The point is that keywords such as “Christianity” and “Spirituality” are used as much, and likely more by the lost than the saved. Satan is using God’s words to attract and undermine, rather than build up the armor of God in His people. 

Some Examples

It would be easy to pick and choose a few horrid article titles/themes from the anti-Church, anti-Bible, and/or deconstructionist writers on Medium using popular keywords such as “Christianity”. However, that would be unfair parsing since there are also wonderful, blessed articles from committed believers on the platform as well. 

To offer conclusive evidence of the twisted use of God’s terms, below is a random list of titles based on a site-wide search on the term “Christianity” conducted on 2/2/24 @ 12:15pm EST (https://medium.com/?tag=christianity).  They are listed without edit in order from top to bottom of the search results. For those familiar with Medium, note the number of ‘claps’ and ‘comments’. Do you see that much activity writing from a Biblical Christian perspective using the keyword “Christianity”?

Article titles are followed by either a subtitle, the name of the Publication it was submitted to, a summary quote (in quotes) from the article, or my brief comment.

  • The Deconversion of Tens of Millions — The Age of the Nones (1.5k claps | 30 comments)
  • The 3-Word Question that Banned Me from Bible Class. – Published in “Recovering from Religion in ExCommuniations” (2.2k claps | 59 comments)
  • Intelligent Stupidity is back – “Despite it now being a federal legal fact that Intelligent Design is bu***hit, those that believe will of course continue to push for it to be promoted.” (1.6k claps | 33 comments)
  • 14 Truly Gruesome Christian T-Shirts That Would Make A Saint Swear! – Examples of shirt copy include, “Pick Jesus / Romans 10:13”, “Jesus Calling…”, and “Fully Vaccinated by the Blood of Jesus” (932 claps | 22 comments)
  • Pointless Niceties in Wrangling with Catholic Pedantry – “What I’m trying to get across here is the danger of getting lost in philosophical technicalities and missing the big picture.” (678 claps | 13 comments)
  • The Journey of Some (One) Clergy from LGBTQ+ Aversion to Acceptance – “Basically, I found Jesus in a whole new way only after I let go of literal acceptance of every word of the text.” (1.3k claps | 14 comments)
  • 14 Dreadfully Embarrassing Christian Signs Someone Actually Made…  – This is a list that has no strong positive or negative connotations other than an embarrassment for those Christians who produced the signs. (846 claps | 20 comments)
  • What Are Christmas Blessings? – A warm reminder of God’s love but has a universalist slant… “God is in us, and we are in God.” (1.3k claps | 21 comments)
  • All the Changes Made to the Bible – “This is the story of what was kept, what was left out.” (405 claps | 10 comments)
  • The Hidden Spirituality of Bohm & Hiley – This is a heady article on metaphysics, mysticism, Zeus, panentheism, etc. (596 claps | 15 comments)
  • When Did His Day Become the NFL’s? – The NFL owns a day of the week, the same day the Church used to own — Now it’s theirs (1.1k claps | 25 comments)
  • Another Double Standard for Atheists – Published in “Deconstructing Christianity” (1.3k claps | 31 comments)
  • René Girard’s ‘Mimetic Desire’: A Theory That Explains Everything – A heady article that concludes with, in part, “One could argue that cancel culture is different in that it is justified.” (832 claps | 8 comments)
  • Pastor Who Plotted With Lover to KILL His Wife Starts New Church – Is there EVER a point where pastors should consider a new career? (391 claps | 19 comments)
  • I Am the Way, the Truth, and the Life – The Making of a Spiritual Anarchist, Part 10 (549 claps | 20 comments)
  • Beyond Fire and Brimstone: Rethinking Salvation – “Being Saved” Does Not Mean What You Think It Does (719 claps | 21 comments)
  • The Best Time to Begin Again – Published in “Mystic Minds” (1.4k claps | 27 comments)
  • The Bible Takes Other Gods Seriously. Should You? – Monotheism vs. Henotheism – A good Christian article. (426 claps | 11 comments)
  • John Lennox’s Devious Reasons for being a Christian – Published in “Deconstructing Christianity” (1k claps | 27 comments)
  • The Lies They Told Me in Sunday School – A reflection on my indoctrination as a child (607 claps | 14 comments)
  • My Favorite Underrated Martin Scorsese Film: Silence (2.2k claps | 27 comments)
  • Cult of Fools Weekly (Jan 28, 2024) — “$83.3 Million for Mr 91 Indictments” – A negative post on Christian Nationalism, Trump, and Homophobia (771 claps | 10 comments)
  • Finding Deeper Faith Amidst Doubt and Disillusionment – Unmasking the Truths We Rarely Question in Church (1.6k claps | 27 comments)
  • I Pray in Under 5 Minutes, and It Comes to Pass. This Is How to – Published in “The Taoist Online” (221 claps | 4 comments)
  • The Eight Signs of Toxic Christianity – Recognizing the Red Flags of Performance-Based Religion – from a Deconstruction-focused author (2.3k claps | 69 comments)
  • “Plans to Prosper You” is Not a Get-Rich-Quick Scheme – A Godly post on the prosperity gospel (230 claps | 4 comments)

Reflect on the relative number of positive Christian articles (2) vs. anti-Biblical Christian articles (19), vs. benign articles (5). It is worth noting that the most prolific writer referenced above had blocked me, so his work is not reflected in these results. At the risk of appearing melodramatic, these results shocked me. I expected a much more balanced ratio in a “Christianity” keyword search. 

The results above could not make the point of this article any better.

The Real Point

There are two points I would offer. 

First, when Christians isolate themselves from other Christians, in fellowship, it opens the door for false theology to creep in. Sitting at a computer reading articles on how Christianity and the church have failed you only strengthens the hold Satan has on each of us. Find a Bible-believing church, and get plugged in. Set aside your prejudices from past church experiences. Recognize a good church is made up of sinners, all struggling to grow in their faith. Don’t rely on Sunday morning TV sermons or Medium.com for your spiritual nutrition. Read your Bible, pray for your family, and express love and grace for the lost. Isolation does not breed spiritual growth (Hebrews 10:25)

Second, if you are a Biblical Christian Medium reader/writer, don’t be discouraged. The Lord never promised a smooth ride. But He says He will never leave nor forsake you. Be bold (but respectful) in expressing your faith. Devotions and warm Biblically-based Publications and authors are plentiful on Medium. You should take advantage of writing, reading, clapping, and encouraging them. However, God calls us to be a light to the lost, not just a sponge of His truths.

  • Don’t be afraid to reach out to those who are damaging our Biblical Christian worldview. You may not see any progress in changing their views. But always remember that often your true audience are the silent observers who hear your heart, grace, and, most importantly, your faith.
  • Additionally, consider adding “Christianity” to your keywords as you post new articles on Medium. Is it possible that we can take back some territory from anti-Christian deconstructionists, targeting the love of God, through Christ, by using “Christianity” as a keyword on the platform?
  • For new Biblical Christian writers, there are ways to get your message out and build your followers. Write me (jeff@bcworldview.org) and I will help you in any way I can. 

We are in a battle, one that God has called us to participate in. He has not called us to hide our faith under a basket (Matt. 5:15).

AuthorJeff Hilles | BCWorldview.org 

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